The "Nianhua Dongfang" exhibition spotlights Yangjiabu woodblock nianhua 年画, Shandong's iconic folk art form, China's first nationally protected intangible cultural heritage in this category, celebrated for its bold colors, vivid storytelling, and deep ties to rural festive traditions.

It innovatively blends timeless craftsmanship with contemporary aesthetics, digital fusion, and international exchange, revitalising this heritage to inspire modern creativity, societal values, and cross-cultural dialogue while keeping its original spirit alive.