Heze Delegation Explores Southeast Asian Opportunities Through Cultural and Business Exchange
Singapore, 17 September 2026 – A delegation led by Deputy Mayor Zhang Peng of Heze, Shandong Province, visited the Singapore Cultural & Tourism Pavillion to strengthen cultural exchange and explore new avenues for economic and trade cooperation. During the visit, delegates toured the Pavilion’s flagship Chimore (织梦者) Hanfu Gallery and held discussions on promoting Heze’s distinctive industries and supporting local enterprises in expanding into Southeast Asian markets.
Chairman Wang Yuelin welcomed the delegation and presented the Pavillion’s work in Chinese cultural promotion, international engagement and industry collaboration. Delegates recognised the Pavillion’s role in facilitating market access, cross-border cooperation and commercial partnerships for Chinese enterprises operating in Southeast Asia.
The discussions focused on opportunities to introduce Heze’s signature cultural and specialty products to regional markets, including Hanfu apparel, grain art, peony-based products and traditional peony paintings. Both sides also exchanged views on international supply chain development and cross-border business cooperation aimed at supporting long-term market growth.
Representatives from Heze highlighted the city’s strong industrial capabilities, rich cultural heritage and extensive portfolio of specialty products. They expressed interest in leveraging the Pavilion’s regional network and resources to strengthen market presence and accelerate international expansion across Southeast Asia.
Delegation led by Deputy Mayor Zhang Peng of Heze, Shandong Province, visited the Singapore Cultural & Tourism Pavillion
According to the Pavillion, its extensive regional partnerships and industry connections position it well to facilitate market access, brand development and supply chain cooperation between Heze and Southeast Asian stakeholders. Both parties agreed to strengthen communication and explore broader areas of collaboration in the future, using cultural initiatives such as Hanfu promotion as a catalyst for deeper economic engagement.
The visit highlighted the growing role of cultural exchange in supporting trade, investment and international cooperation. The Singapore Culture and Tourism Pavillion said it will continue to promote cultural connectivity and business collaboration between China and Southeast Asia, creating opportunities for governments, enterprises and organisations to build sustainable and mutually beneficial partnerships across the region.
About Singapore Cultural and Tourism Pavillion
The Singapore Cultural and Tourism Pavillion is dedicated to promoting cultural exchange, facilitating international cooperation and fostering business connectivity between China and Southeast Asia. Through cultural initiatives, industry engagement and commercial partnerships, the Pavillion serves as a platform for governments, enterprises and organisations seeking sustainable cross-border collaboration.