Linyi Delegation Visits Singapore Cultural & Tourism Pavillion to Explore Southeast Asian Market Opportunities
Singapore, 16 September 2026 – A delegation led by Deputy Mayor Sun Deshi of Linyi, Shandong Province, visited the Singapore Cultural & Tourism Pavillion to explore opportunities for cultural exchange, trade cooperation and international market expansion. During the visit, delegates toured the Pavillion’s flagship Chimore (织梦者) Hanfu Gallery and discussed ways to promote Linyi enterprises and products across Southeast Asia.
The delegation was welcomed by Chairman Wang Yuelin, who introduced the Pavillion’s initiatives in promoting Chinese culture, facilitating international exchanges and supporting cross-border business collaboration. Delegates highlighted the Pavillion’s growing role in connecting Chinese enterprises with business opportunities in Southeast Asia and fostering deeper people-to-people and commercial ties.
Discussions focused on opportunities to expand the presence of Linyi products in regional markets and strengthen international supply chain connectivity. The delegation highlighted Linyi’s strong manufacturing base and diverse range of specialty products, while emphasising Singapore’s strategic position as a gateway to Southeast Asia for international business expansion.
Facilitated by the Singapore Cultural & Tourism Pavillion, the delegation also met with Yuhua Chinese Products to explore potential supply chain partnerships. The parties exchanged views on introducing Linyi products into established retail and distribution channels and discussed potential frameworks for future commercial collaboration.
Both sides agreed to maintain close communication and explore future cooperation in market development, brand promotion, distribution channels and supply chain integration. The visit established a strong foundation for deeper collaboration and created new opportunities for Linyi enterprises seeking to expand their presence in Southeast Asia.
Delegation led by Deputy Mayor Sun Deshi of Linyi, Shandong Province, visited the Singapore Cultural & Tourism Pavillion
The Singapore Cultural & Tourism Pavillion said it will continue to support cultural exchange and business cooperation initiatives that connect Chinese enterprises with opportunities across Southeast Asia, while promoting mutually beneficial partnerships between Chinese cities and regional stakeholders.
Facilitated by the Centre, the delegation also visited Yue Hwa Chinese Products to learn about its lineup of characteristic Chinese products, including fine teas, baijiu, traditional Chinese medicines, local delicacies, ethnic costumes, and household goods. They explored new paths for cross-border retail cooperation between Shandong and Singapore, focusing on the revitalization of intangible cultural heritage and taking Chinese products overseas. During the visit, the delegation exchanged views with the management of Yue Hwa Chinese Products on boosting the expansion of Shandong brands into the Southeast Asian market with a targeted approach.
About Singapore Cultural and Tourism Pavillion
The Singapore Cultural and Tourism Pavillion is dedicated to promoting cultural exchange, facilitating international cooperation and fostering business connectivity between China and Southeast Asia. Through cultural initiatives, industry engagement and commercial partnerships, the Pavillion serves as a platform for governments, enterprises and organisations seeking sustainable cross-border collaboration.